Carolyn Rojsutivat
Changemaker with purpose. I'm committed to breaking down barriers and making knowledge and career paths accessible to everyone. This mission shapes everything I do.
Self-starter with a growth mindset. I taught myself to code in 5th grade, and that natural curiosity has never left me. It enables me to learn quickly, think on my feet, and tackle challenges others might shy away from.
Empathy in action. My ability to deeply understand users' needs—combined with compassion for my cross-functional teammates—helps me deliver experiences that truly resonate and delight.
Innovation through experimentation. As an experimental designer, I thrive on testing new ideas and learning from every outcome. Years of hands-on experimentation have sharpened my strategic thinking and taught me to see opportunities where others see obstacles.
Great products start with great research. The lack of discovery research is why many products fail—I let data lead the way and inform every decision we make.
No half-baked handoffs here. I deliver complete designs with thorough documentation and annotations, so our developers and engineers have everything they need to bring the vision to life.
This is where the magic happens. With my background in business and engineering, I understand both sides of the equation. When business goals and user needs are perfectly aligned, that's when we create truly successful products.
Testing is crucial, but at some point we need to get it out there. I believe in shipping with confidence, then listening to users and learning from real-world feedback.
Test often, but strategically. I focus on getting just enough user feedback to feel confident about releasing—without falling into the trap of diminishing returns from over-testing.
Work should be rewarding! I believe in celebrating wins, recognizing great work, and having fun while we build amazing things together.